It’s not often that I would even comment on an April Fools joke but, so far this morning, I have come across 2 particularly good ones.
Vivobarefoot managed to combine their April Fools with a (not so) subtle dig at conventional footwear:
“Recent research from the Central Research And Paleology Institute (CRAPI) has shown that physical adaptation is not over. Due to external environmental influences the human foot is changing; due to narrow shoes with cramped toe boxes and elevated heels.
The result: humans are set to loose the fifth meta-tarsal. The pinkie is on it’s way out. Through extreme negligence by the majority of humans this physical transformation is set to occur immediately. The phrase “use it or loose it” has never been more appropriate.
Put 4 fingers up to Evolution”
Meanwhile Arc’teryx announced a name change to the Archaeopteryx, citing global growth as the reason for the change:
“North Vancouver based outdoor apparel manufacturer Arc’teryx today announced it is rebranding.
Arc’teryx, or rather the brand formerly known as Arc’teryx, has undertaken a major rebranding effort in order to unburden the tongues of outdoor enthusiasts around the world. Effective today, the Company is switching from the condensed word, Arc’teryx to it’s easier to spell and pronounce root – Archaeopteryx.”